Higher Ed Experts

I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.

I highly recommend this course for anyone seeking professional development in social media marketing for higher education. I learned more through this class than from any conference or workshop I’ve attended in the past. You will gain insights that are both in-depth and practical. It is well worth the investment.

I would definitely recommend this course. I would tell colleagues who are interested in concepts beyond standard GA reporting that this course is great to jump start that learning.

This is a thorough introductory course for Google Analytics, one that will give you the basic tools you need to gather meaningful data on your website.