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Great course, extremely relevant information with a nice mix of theory and practice. Highly recommended to anyone looking to move beyond the basics of Google Analytics and adopt a more strategic way of looking at data.
Phillip Johnson, Web Developer
at New Mexico State University (NM)
Web Analytics for Higher Ed Course Alum -
“Attending” this event and being able to invite others to participate is a highlight of my academic year. It is not only personally helpful, but it also goes a long way to helping legitimize many of the efforts our department suggested or worked to implement in marketing communications at our institution.
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This was my first time attending the conference but it is one I will take part in each year. It has provided so much useful information and I look forward to implementing some of these ideas at my institution.
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I would recommend this course to any colleagues who want to take to the next level their ability to analyze the data offered by Google Analytics.
Deborah Blanchard, University of Delaware,
Glenda McCarthy, College of the North Atlantic,
Mary Jo Stockton, Longwood University,
I would recommend this course to any colleagues who want to take to the next level their ability to analyze the data offered by Google Analytics.
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