Higher Ed Experts

Great! The quality of this online conference is very high. It’s always nice to have an in-person conference, but this online experience is high-quality. Great job and great speakers!

It was great for generating actionable ideas and touching base with best practices. Loved the breaks in between sessions to brainstorm.

I would highly recommend this Social Media Marketing in Higher Ed course.
Although I have studied marketing, business and accounting in my undergraduate studies, this course provided the foundation knowledge to build successful social media marketing campaigns. The instructor led us through all the steps, from the basics, social media guidelines, strategic planning, how to design an real advertising campaign, web writing and last, but not least, how to assess and evaluate the success of your social media campaigns.
All the course resources are relevant and current for today’s social media environment. The weekly discussions with colleagues from other colleges and universities were valuable to me because of the information sharing.
In summary, the course was a valuable learning experience because I can use the knowledge gained today in my job.

The web analytics for higher education course was great! I would recommend it for someone who knows about Google Analytics but doesn’t have the confidence to go in and mess around. This course has inspired me to measure everything on our website.