Higher Ed Experts

I would definitely recommend this course to anyone who is interested in acquiring not just a better understanding of Google Analytics, but anyone who wants to understand more about measuring and tracking marketing and communications ROI.

I would absolutely recommend this course. It offered me a great deal of knowledge I didn’t have before, and it also helped shape a way of looking at metrics and social media I didn’t see before.

I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.

I like the multi-dimensional approach to web work–strategy, process, approach, management, content, context, and tools–as well as technical.