Joshua Dodson, Director of SEO at Southern New Hampshire University, is one of the 12 presenters of the 3rd Higher Ed Content Conference.
In this 3-question interview, Joshua shares a surprising outcome from content work, the biggest hurdle for content quality and a higher ed content dream.
1) What’s the most surprising outcome – in your work with content – you experienced in the past 12 months?
Optimized, fresh content is starting to show up in new places.
Google constantly changes its algorithm and some of the changes have provided new opportunities to appear in places that were not possible a few years ago.
For example, the Google Quick Answers Box is a new place to try to get your content seen–as long as it answers the question that the searcher is seeking.
2) What’s the biggest hurdle for content quality at work? How do you deal with it?
It is important that content is on brand, on voice, and accurate. It also needs to have a natural flow.
To make sure that all of this criteria is met, we have to have multiple rounds of reviews, revisions, and fact-checking for each piece of content. We rely on the processes that we have in place to make sure that all of the right people see the content before it goes out.
3) If you were given everything you need, what’s the first piece of content you’ll create for your school?
My answer to this is what we are already trying to do–tell our student’s stories.
Our focus is 100% on the students. If we can help them succeed and tell their story, I am thrilled. We have so many amazing student stories that there is no lack of stories to tell.
