Higher Ed Social Media Analytics & Measurement Online Course

4-week Certificate Online Course

Focused more on action than memorization, this course will guide you through the creation and implementation of your measurement process for your social media efforts using the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR) Framework.

Why have many higher ed pros taken this course — and why should I?

Several of your higher ed colleagues have developed their social media measurement practice by taking this professional certificate online course from 2015 to 2018. The 2019 redesign of this course was informed by student feedback, changing analytics practices, learning and cognitive research, but also shrinking attention spans and increasing demands on your time.

Do I really need to take this course on Social Media Analytics for Higher Ed?

Are you in charge of social media, but feel overwhelmed by all the analytics reports?
Do you need help to measure what matters to demonstrate social media value to your boss?
Do you want to make data-driven decisions for social media at your school?

This 4-week Social Media Analytics online course has been designed (and redesigned!) to help you design and implement a comprehensive social media measurement plan as part of your higher ed marketing strategy, so you can better inform the social media strategy of your department, division or institution of higher education.

Registration Closed

Oct 26, 2020 - Nov 22, 2020
Register by Sep 18, 2020
Tuition & fees: ~~$1200~~$800
Only 10 seats left

What will I learn about Social Media Analytics for Higher Ed?

During this 4-week online course, you will learn to plan, set up and implement a measurement process – specifically designed for higher education – to assess the performance of your social media initiatives, campaigns and accounts with Facebook, Instagram, Twitter and LinkedIn Analytics as well as Google Analytics and Google Data Studio:

Outline a measurement plan identifying the most relevant social media or GA metrics, dimensions and goals aligned with your strategic objectives
Set up and implement the best approach to track and tag properly your data, goals and conversions (social media pixels, UTMs, GTM)
Segment and analyze your social media analytics data to uncover insights
Design an actionable measurement report to share data, insights and recommendations (Presentation, Google Data Studio Reports)

How will I learn?

You’ll learn by:

doing what’s needed to create and set up a sound and efficient process to assess and measure the performance of your work and identify recommendations to improve its general impact
investing 10 hours of your time per week on crafting the building blocks of your social media measurement practice in weekly hands-on assignments, brainstorm with your classmates solutions to any measurement roadblocks and studying focused course content designed to help you complete your weekly assignments.
studying when it’s convenient for you as long as you meet the weekly deadlines for the class brainstorming discussion and practical assignment.
exchanging with a small group of your higher ed professional peers in our sessions limited to 10 students, all working for institutions of higher education.
getting detailed and prompt feedback on all your graded assignments from your professor.

Who will be my professor?

Jessica Stutt, Integrated Marketing Manager - University of New Brunswick

Jessica Stutt is the Integrated Marketing Manager at the University of New Brunswick. She is an experienced marketing professional with a background in marketing analytics and measurement. She has significant experience in collecting and analyzing data from a variety of marketing sources and converting raw data into meaningful, comprehensive reports.

Before joining the Marketing Office at the University of New Brunswick, Jessica worked in marketing at Salesforce Radian6, a social media monitoring platform. Jessica holds a BA and MBA from the UNB as well as a Master of Urban Studies from Simon Fraser University.

She is a faculty member at Higher Ed Experts and teaches social media and digital analytics. She is also a graduate of Higher Ed Experts’ Social Media Measurement and Advanced Web Analytics professional certificate programs.

Should I take this course on Social Media Analytics for Higher Ed Course?

This course is recommended for:

Still have questions? Contact Karine Joly at karine@higheredexperts.com

How will this course pay off for my institution?

Your institution should invest in this course for these top 5 reasons:

No travel expenses or down time while you work on the creation and implementation of your measurement process while learning: 4 weeks give you the time to absorb all the concepts, practice, get feedback, set up everything and develop new skills through deliberate practice. You can’t just do all of this at a conference or a 1-day workshop.
This course focuses on higher education: everything will apply to your situation.
Your classmates will all work at universities, colleges or schools: you’ll find out how other institutions tackle social media analytics challenges and join a learning community of higher ed professionals like you.
You will set up your measurement process: you’ll create the different building blocks of this process by following the HEDMAR Framework developed for higher ed digital professionals.
Your course registration covers everything you need including a 1-year access to the course materials and any updates made during this time.

What is included in my course registration fee?

Social Media Analytics for Higher Education

Course materials: screencasts, readings, quizzes, weekly online brainstorming discussions & assignments.
Unlimited questions via the “Ask the Prof” discussion board during the 4-week session.
Lifetime membership in the course Facebook group
1-year access to the regularly updated online course materials.
Recognized certificate of achievement in social media analytics for higher ed upon completion of the course with a final grade of 80% or more.

How can I know if this course is a good fit for me?

Take the first step on your learning journey by requesting access to our 7-minute HEDMAR test.

Once we can assess the current maturity level of your analytics practice, we will tell you if this is the course for you or if you should consider another one (we offered 5 different courses in Analytics for higher ed).

Don't miss the next session!

Oct 26, 2020 - Nov 22, 2020
Register by Sep 18, 2020
Tuition & fees: ~~$1200~~ $800
Only 10 seats left

Registration Closed

Got a question or a comment?

Testimonials

Jillian George, Oklahoma State University

I learned so much and even though I am new to social media marketing, I felt like I was able to fully participate in the class discussions and assignments without feeling like I was out of my element.

Pamela Guarrera, Bank Street College of Education

Being new to various ways of analytics and measurement, and not having a solid social media plan in effect yet at my organization, I did find this course challenging but super helpful. It opened my eyes to so much I didn't know and gave me a great deal of information in a short amount of time to begin crafting what we want to do and how we want to use our social media platforms. I love that post the course, I still have access to the materials we covered, so my efforts can truly be a work in progress.

Mat Gilderman, University of Minnesota Duluth

I absolutely would recommend this course! You'll learn things you didn't know existed for social media and you'll wonder how you managed without them. That's how I felt, at least! :)

Brittney Boehm, Rutgers University Foundation and Alumni Association

If you are looking to understand how to establish a social media measurement and reporting system, this is a great way to get started.

Rebecca Bowes, Cornell University College of Architecture, Art, and Planning

Fantastic class! Thorough, challenging, and immediately actionable.

Amy Baker, Fairmont State University

As someone new to social media management, this course will allowe me to track metrics that matter and better communicate social media program goals and accomplishments with colleagues and administration. I liked that the course assignments were designed to produce hands-on, real-life documents that will be helpful to our department.

Becky Patt, Longwood University

This was a great introduction to measuring my social media efforts! We started with the basics: how to design a social media program with measurable goals; then expanding from that solid foundation with an exploration of tools to assist in measuring goals; all the way to designing a social media report. Each step gave me the opportunity to develop something I can use in my professional world, through the weekly discussions and assignments, with substantive feedback from classmates and the instructor on how to improve.

Emily Stulz, Northern Michigan University

I would definitely recommend this social media measurement course, to anyone looking to hone their analytic reporting skills. With so much information available from so many sources, it is important to get the information about what is available and have the support system of other professionals like yourself to figure out what is applicable to you and your institution.

Jes Scott, University of Victoria

I would recommend this course to anyone! I learned how to define my social media goals and how to measure our successes. This course has also helped me talk about the importance of measurement with my colleagues.

Jennifer Woltjen, SUNY Broome Community College

This is my 3rd Higher Ed Experts course. I keep coming back for more because these courses are highly applicable to my job. I am able to take the skills and knowledge attained and use them immediately in my work. If you are at all new to the use of social media in higher ed, this is the place to start! My instructors are well-known in the industry and stay current on the latest trends.

Chelsea Doyle, Bowdoin College

I would absolutely recommend this course. It offered me a great deal of knowledge I didn't have before, and it also helped shape a way of looking at metrics and social media I didn't see before.

Tim Brixius, Franklin & Marshall College

Being able to explain the value of our social media work is important, and this course will help get you there!

Holly Sherburne, Bowdoin College

This was a fantastic class. I loved everything about it. As always, there's an investment of time needed, but it helped tremendously with my own work and produced immediate results and improvements for me.

Angi Roberts, University of Guelph

It seems that every time I take a Higher Ed Experts course I am surprised by its timely relevance to my daily work. And, then I realize, it's no coincidence, it's just that HEE's course content is so up to date and relevant that it can't help but be applicable in everything I'm doing at work!

Jesse Alter, Imperial College London

It's really easy to fall into the trap of underestimating the importance of strong social media objectives. Too often we post content 'just because', without it feeding into a wider strategy. This course forces you to examine your social media programme and properly think about the reasons you publish certain types of content and how you can measure success. It's definitely encouraged me to develop social media objectives that are more strategic and will benefit the wider university.

Becky DesRoches, Worcester State University

This course was a good amount of work but it will spark your interest in social ROI even if this is your first experience with diving deeper into insights and analytics. I highly recommend this course for anyone who feels like they are just pushing social content out all day/week and not sure how to determine if any of it is worth your time and effort. Interacting with others who work in similar roles was really great.

Matthew Anderson, Western Washington University

This course in higher ed social media measurement was incredibly useful for me. For a long time, I've struggled with exactly what to measure and how when determining the success of my efforts, and this class clarified much of that for me. I'd highly recommend this course to all who've ever wondered if they're doing social media "just because." There are much better justifications for our efforts in higher ed social media, and this course helped me determine what many of those are.

Meg Bernier

Assistant Director, Editorial Services & Social Media

This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional. I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won't find anyone better than Liz Gross to show you the ropes.

Ashley Gunn

Assistant Director of Admissions

I felt lost justifying the use of social media to myself and my office. This class provided a lot more clarity around how to measure the impact of social media and communicate this to my office. The coursework was helpful. The conversation with other colleagues in the class was also useful as I thought of ways to develop my own social media content and measure its effectiveness.

Jamie Godin, Washington and Lee University

This course has been the simplest yet most comprehensive means of creating a well-defined line connecting institutional objectives to social media outcomes. The wheel-spinning saved by taking this course begins paying off before the course is even over.

Social Media Analytics for Higher Ed Course