Higher Ed Experts

I recommend this course to anyone interested in learning how to use social media to enhance your school’s reputation and build relationships with your stakeholders. Whether you’re a one-person shop (like me) or part of a marketing communications department, this course will give you the knowledge and skills to take your social media activities to the next level. I gained practical skills and developed a broader appreciation of how to use social media ethically and strategically to strengthen our school’s marketing and communications campaigns.

This course exceeded my expectations. So many of the modules were perfectly in tune with projects or challenges I was facing at work! I attended two higher ed conferences while taking the course, and the class material complemented and supported what I was hearing from other experts in the field. With the knowledge base and ideas I developed during this course, I am ready to lead the social media team at my institution in the transition toward using social media to influence behaviors and support business goals.

Our instructor, Joshua Dodson, did a great job of making Google analytics concepts easy to understand, even for someone starting with very little experience. I appreciated the interaction with colleagues from other institutions, and I learned from both Joshua and my fellow students. I created several Key Performance Indicator dashboards in this course that I will continue to use in my work. I am looking forward to using them to measure user behavior in ways that will help me optimize our website’s goals.

The HEOC19 conference gave me some great actionable ideas that I can hopefully turn into quick wins for our institution. It also helped my team by opening their eyes to the many ways we can be getting more out of the content we are producing.