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It was great! Our team was inspired to create new content and use valuable data.
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We learned a lot of new things about various social media platforms and marketing ideas that will be very useful in our university’s efforts.
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This is a great course to get you started or further your understanding of how Google Analytics can help your institution. The variety of material and the focus on higher education will allow you to get results right away.
Rob Brownlee, Marketing, Web Developer
at Nipissing University
Web Analytics for Higher Ed Course Alum -
If you’re involved in marketing analytics at your institution, you will find this course to be incredibly helpful. The syllabus is really well structured, taking you through some helpful advanced analytics concepts that build upon eachother. The final project was so relevant to my daily job that I actually used it in its original form later that week to share the results of our marketing campaign.
Melanie Boyd, University of West Georgia,
Sarah Parker, Lamar University,
Jessica Stutt, University of New Brunswick,
If you’re involved in marketing analytics at your institution, you will find this course to be incredibly helpful. The syllabus is really well structured, taking you through some helpful advanced analytics concepts that build upon eachother. The final project was so relevant to my daily job that I actually used it in its original form later that week to share the results of our marketing campaign.
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