Higher Ed Experts

A really effective use of professional development time & budget. Easy to attend, and good information.

I would definitely recommend this course to anyone who has involvement with writing in higher education. Whether it’s website content, email messaging, or messaging internally to students and faculty, this course has helped immensely.  Sometimes we get caught up in the technical speak of the field and lose sight of the important messages and the way to communicate them most effectively. This course helps you determine what’s important and how to get the information to your audience.

I would recommend Web Writing for Higher Education to anyone involved in writing and working in a communication or marketing department. It gives great examples of changes that are simple to make but make a large difference in the readability and focus of your website and web content. The tools provided toward the end of the course for content templates can be especially practical for certain kinds of content that are often repeated.

This course served as an excellent resource to jump start initiatives surrounding analytics in my organization. The instructor approached analytics holistically while focusing on the content that is most relevant to post-secondary institutions.