Higher Ed Experts

I’ve been working in higher ed social media since the advent of Facebook pages, so I came into this course with a fair amount of experience. However, I’ve never felt like an “expert.” In the context of a social media focused position (I was formerly a public relations specialist a.k.a. jack of all trades at a small college), I feel much more immediacy for getting our university’s social media presence organized and intentional. And, now I can.
This course helped ground me in strategy and assessment, which are the very elements necessary for impacting departmental and even institutional change. I would definitely recommend this course to anyone who wants to avoid “Can you post this?” status and become a true campus leader for social media.

I found the wide variety of topics covered in the HESM14 Conference very valuable. The topics were relevant to new and experienced social media users in higher education marketing and the presenters shared knowledge that can be implemented right away. I’m looking forward to taking what I learned back to my colleagues!

As a team we were able to take good nuggets of information and begin discussions about how to implement some of the topics discussed. It also brought to light how much more information is available if there is context/goals applied to the data.

The course is time-intensive. The course may be helpful for others who want to learn how to write web content, learn about optimizing pages for search engines, and to some extent writing for social media. I would recommend this course for web writers or individuals who manage web pages and social media.