Author Archive

Alan Etkin, Senior Analyst – British Columbia Institute of Technology, is one of the 12 presenters of the 2017 Higher Ed Analytics Conference (the 5th edition!). In this 3-question interview, Alan tells us about an interesting analytics challenge and a favorite Google Analytics before discussing what will make a big difference for higher ed analytics […]

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Laura Turner, Interactive Multimedia Manager – Lehigh University, is one of the 12 presenters of the 2017 Higher Ed Analytics Conference (the 5th edition!). In this 3-question interview, Laura tells us about an interesting analytics challenge and a favorite Google Analytics before discussing what will make a big difference for higher ed analytics in 2017. […]

It’s never too late to build a student social media squad Building a team of well-trained students to lead social media content creation and distribution is not a new idea on college campuses – and even in the Higher Ed Marketing Memos series as Angi Roberts and Lansing Bryan wrote about this topic in the […]

Aaron Baker, Digital Analytics Lead – Harvard University, is one of the 12 presenters of the 2017 Higher Ed Analytics Conference (the 5th edition!). In this 3-question interview, Aaron tells us about an interesting analytics challenge and a favorite Google Analytics before discussing what will make a big difference for higher ed analytics in 2017. […]

Bryan Fendley, Director of Instruction Technology and Web Services – University of Arkansas, is one of the 12 presenters of the 2017 Higher Ed Analytics Conference (the 5th edition!). In this 3-question interview, Bryan tells us about an interesting analytics challenge and a favorite Google Analytics before discussing what will make a big difference for […]

In this week’s issue: WVU has taken on recipe video craze with new Snapchat campaign, 2017 Higher Ed Analytics Conference Line-up, The Rise of the Fifth Estate, What you missed at the 4th Higher Ed Social Media Conference and more.

Award-winning alums Sylvia Nicosia and Dr. Liz Gross, both alums of our professional certificate program in Web Analytics for Higher Ed, have won a Red Stapler at the 2017 HighEdWeb Conference on Oct 11, 2017. This coveted award was given – by attendees – in recognition of the quality of the presentations they gave at […]

Spectacles & Snapchat 101 Last month, Snap, Inc. launched a product called Spectacles, a pair of colored sunglasses with a built in camera that allows users to shoot 10-second clips hands-free. Mashable recently named Snapchat Spectacles the Best Tech of 2016 but what are they and how do they work? Using Spectacles, you can record […]

Michelle Leslie, Interactive Marketing Specialist – Chapman University, is one of the 12 presenters of the 2017 Higher Ed Analytics Conference (the 5th edition!). In this 3-question interview, Michelle tells us about an interesting analytics challenge and a favorite Google Analytics before discussing what will make a big difference for higher ed analytics in 2017. […]