Author Archive

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

3 questions to great #HESM pros to follow: Tyler Thomas @tylerathomas (University of Nebraska)

3 questions to great #HESM pros to follow: Tyler Thomas @tylerathomas (University of Nebraska)

Tyler Thomas, Social Media & Content Manager at University of Nebraska, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Tyler tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


Newsletter: Top #hesm skills, video, Facebook ads, AMP Pages, Instagram & More

Newsletter: Top #hesm skills, video, Facebook ads, AMP Pages, Instagram & More

In this week’s issue:


3 questions to great #HESM pros to follow: Chris Barrows @CBarrows (New York University)

3 questions to great #HESM pros to follow: Chris Barrows @CBarrows (New York University)

Chris Barrows, Social Media and Mobile Products Coordinator at New York University, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Chris tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


3 questions to great #HESM pros to follow: Robert Bochnak @RobertBoc (Harvard Business School)

3 questions to great #HESM pros to follow: Robert Bochnak @RobertBoc (Harvard Business School)

Robert Bochnak, Director of Social Media at Harvard Business School Office of Alumni Relations, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Robert tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


Newsletter: Analytics Stories?, 12 #HESM Wins, Instagram Takeovers, Email, #HEWEB16 Recap & More

Newsletter: Analytics Stories?, 12 #HESM Wins, Instagram Takeovers, Email, #HEWEB16 Recap & More

In this week’s issue: Introducing a different kind of higher ed Instagram takeovers by your social media colleagues, Instagram may be experimenting with live video in Stories, A Day in the Life of an Analyst at Harvard University and More


3 questions to great #HESM pros to follow: Jes Scott @westcoastjes_ (University of Victoria)

3 questions to great #HESM pros to follow: Jes Scott @westcoastjes_ (University of Victoria)

Jes Scott, Social Media Coordinator at University of Victoria, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Jes tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


Introducing a different kind of #highered Instagram takeovers by… your #hesm colleagues

Introducing a different kind of #highered Instagram takeovers by… your #hesm colleagues

Everybody loves social media takeovers in higher education Since early adopters like Meg (Bernier) Keniston at St Lawrence University introduced and popularized the practice in higher education, social media takeovers have become a regular practice in higher education. Whether it’s on Instagram, Twitter or Snapchat, more and more schools decide to give the keys to […]


Newsletter: #heweb16 Recap, Presidential Twitter, #highered Web Copy, Good Analytics, Facebook Live & #hesm

Newsletter: #heweb16 Recap, Presidential Twitter, #highered Web Copy, Good Analytics, Facebook Live & #hesm

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Missed the #heweb16 conference? Check this selection […]


3 questions to great #HESM pros to follow: Corie Martin @coriemartin (Western Kentucky University)

3 questions to great #HESM pros to follow: Corie Martin @coriemartin (Western Kentucky University)

Corie Martin, Director of Web Services & Digital Marketing at Western Kentucky University, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Corie tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro


3 questions to great #HESM pros to follow: Tiffany Broadbent Beker @tb623 (William & Mary)

3 questions to great #HESM pros to follow: Tiffany Broadbent Beker @tb623 (William & Mary)

Tiffany Broadbent Beker, Web Developer & Social Media Coordinator at William & Mary, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Tiffany tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.