Author Archive

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

3 questions to #HESM pros to follow: Dr. Liz Gross @LizGross144 (Higher Ed Experts)

3 questions to #HESM pros to follow: Dr. Liz Gross @LizGross144 (Higher Ed Experts)

Dr. Liz Gross, Social Media Measurement Instructor at Higher Ed Experts, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Dr. Liz tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


Newsletter: Durable #HESM, Mascot, #highered Course Pages R&D, Snapchat, FB Workplace & New Jobs

Newsletter: Durable #HESM, Mascot, #highered Course Pages R&D, Snapchat, FB Workplace & New Jobs

In this week’s issue: Higher Ed Marketing Memos: How to plan durable #highered social media content to achieve (inner) peace, Mascot makeovers: A tricky business, How to Get Verified on Twitter and More


3 questions to great #HESM pros to follow: Meg Keniston @megkeniston (St. Lawrence University)

3 questions to great #HESM pros to follow: Meg Keniston @megkeniston (St. Lawrence University)

Meg Keniston, Associate Director of Marketing at St. Lawrence University, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Meg tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


Newsletter: Social Media Budget, #HESM Calendar, #HigherEd Rebranding, Twitter Moments & More

Newsletter: Social Media Budget, #HESM Calendar, #HigherEd Rebranding, Twitter Moments & More

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Building A Social Media Budget In Higher […]


3 questions to great #HESM pros to follow: Michelle Tarby @tarbym (Le Moyne College)

3 questions to great #HESM pros to follow: Michelle Tarby @tarbym (Le Moyne College)

Michelle Tarby, Director of Interactive Content Strategy at Le Moyne College, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Michelle tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


3 questions to great #HESM pros to follow: Jessica Leontarakis @jessicafill (Princeton University)

3 questions to great #HESM pros to follow: Jessica Leontarakis @jessicafill (Princeton University)

Jessica Leontarakis, Social Media Specialist at Princeton University, is one of the 12 presenters of the 4th Higher Ed Social Media Conference. In this 3-question interview, Jessica tells us a success story, shares the most difficult parts of the job and discusses the required skills to thrive as a higher ed social media pro.


Newsletter: #HESM Conference Speaker Line-Up, Snapchat Glasses, Instagram Biz Account, LinkedIn and AMP Pages

Newsletter: #HESM Conference Speaker Line-Up, Snapchat Glasses, Instagram Biz Account, LinkedIn and AMP Pages

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Check out the speaker line-up of the […]


Newsletter: Long-Form Content for #highered, Google’s Mobile AMP Pages, Snapchat Fun, Twitter New Features & #HESM

Newsletter: Long-Form Content for #highered, Google’s Mobile AMP Pages, Snapchat Fun, Twitter New Features & #HESM

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! The Role of Long-Form Content in Your […]


Newsletter: Present at #HESM, Casting Call, Segmentation, LinkedIn University Pages & Facebook News Feed

Newsletter: Present at #HESM, Casting Call, Segmentation, LinkedIn University Pages & Facebook News Feed

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Why present at the 4th Higher Ed […]


Newsletter: Writing Advice, E-Expect, Responsive Images, Snapchat Filters & #HESM

Newsletter: Writing Advice, E-Expect, Responsive Images, Snapchat Filters & #HESM

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Famous Advice on Writing — and How […]