Author Archive

4th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014 and October 2014 data, we’re happy to share the 4th report. Report methodology The data compiled for this monthly report was downloaded on December 2nd, 2014 from Google Analytics Benchmarking Reports. The compiled, scrubbed and analyzed data spans from […]

Julie Winch, Social Media Director at Emory University, is one of the 15 higher ed professionals who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Julie oversees the main Emory social accounts while conceptualizing and implementing the social strategy university-wide In this 3-question interview, Julie tells us about her most successful […]

We had the Higher Ed Social Media Conference Preview Day yesterday, more than 8 hours in total spent on rehearsals & technical checks with our 15 speakers. Check out this Storify to find out what the Higher Ed Social Media Conference will be about. [View the story “Why should your team attend the #HESM14 conference?” […]

Tiffany Broadbent Beker, Web Developer & Social Media Coordinator at College of William & Mary, is one of the 15 higher ed professionals who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Tiffany is in charge of social media at her school. In this 3-question interview, Tiffany tells us about her […]

Dan Zaiontz, Special Projects Coordinator & Marketing Professor at Seneca College, is one of the 15 higher ed professionals who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Dan is the author of an upcoming book about college presidents using social media, “#FollowTheLeader: Best Practices in Social Media for Higher Education […]

Andrew Smyk, Program Coordinator at Sheridan College, is one of the 15 higher ed professionals who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Andrew teaches at his institution and uses social media with prospective and current students. In this 3-question interview, Andrew tells us about his most successful initiative with […]

Lori Packer, Web Editor at The University of Rochester, is one of the 15 higher ed professionals who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). In this 3-question interview, Lori tells us about her most successful initiative with social media, her biggest challenge and shares some advice on how to […]

Tony Dobies, Senior Writer at West Virginia University is one of the 15 higher ed professionals who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Tony is in charge of WVU’s presence on Instagram, Snapchat and Twitter. He also develops much of the University’s strategic social media campaigns. In this 3-question […]

Rachel Esterline Perkins, Associate Director of PR and Social Media at Central Michigan University is one of the 15 higher ed professionals who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Rachel manages the university’s official social media channels and counsels colleges/departments on how to effectively use social media. In this […]

Stephanie Hatch Leishman, Social Media Strategist at MIT, is one of the 15 higher ed professionals who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Stephanie develops social media strategy for university initiatives, advises departments on social, digital strategy, develops resources and guidelines for social media, and trains staff members. In […]