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At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

The #highered Benchmarking Web Analytics Report – Sep 2014 [RESEARCH]

The #highered Benchmarking Web Analytics Report – Sep 2014 [RESEARCH]

2nd monthly Higher Ed Benchmarking Web Analytics Report After publishing a first report with August 2014 data, we’re happy to share the second report. Report methodology The data compiled for this monthly report was downloaded on October 2nd, 2014 from Google Analytics Benchmarking Reports. The compiled, scrubbed and analyzed data spans from September 1st to […]


Baromètre Higher Ed Experts sur les sites Web des universités françaises – Sep 2014

Baromètre Higher Ed Experts sur les sites Web des universités françaises – Sep 2014

Qu’est ce que le Baromètre Higher Ed Experts? Centre de formation en ligne (en langue anglaise) pour les professionnels du digital travaillant dans les universités américaines et canadiennes, Higher Ed Experts conduit de nombreuses enquêtes sur l’utilisation, en milieu universitaire, des solutions d’analyse d’audience Internet en général et plus spécifiquement sur Google Analytics depuis 2010. […]


The #highered Benchmarking Web Analytics Report – Aug 2014 [RESEARCH]

The #highered Benchmarking Web Analytics Report – Aug 2014 [RESEARCH]

Looking for a more recent report? Check out the October 2014 report! Background information In 2010-2011 Higher Ed Experts ran a 1-year long project to collect benchmarking data for universities & colleges websites on 12 relevant metrics. The goal of this research was to provide useful data and establish the habit of checking and using […]


Why a new program on Advanced & Predictive Analytics for Higher Ed?

Why a new program on Advanced & Predictive Analytics for Higher Ed?

Want to go to the next level in Web Analytics for higher education? Let Prof Joshua, our Advanced and Predictive Web Analytics instructor, explains why this new 14-week synchronous program with live classes is for you. Class starts on Sep 5, registration closes on August 22, 2014. Find out more about this exclusive program at […]


Using Social Media to Connect with the Right Students by @andrewsmyk [10-min VIDEO] #pseweb #hesm

Using Social Media to Connect with the Right Students by @andrewsmyk  [10-min VIDEO] #pseweb #hesm

Did you follow with envy the #pseweb conference hashtag on Twitter? As I explained in my selection of the 16 must-attend session of the PSEWEB conference taking place in Toronto this week, I couldn’t make it this year. But, it didn’t prevent me from following – with envy – whatever action I could catch on […]


What you missed at the #highered Content Conference #hec14

What you missed at the #highered Content Conference #hec14

Check out the Storified round-up of what was said and done during this 3-hour online conference – now available on-demand if you missed it!


Everyday #highered Content Strategy: Challenges & Tips by David May (@yamdivad ) from Chapman University

Everyday #highered Content Strategy: Challenges & Tips by David May (@yamdivad ) from Chapman University

David May, Director of Web and Interactive Marketing at Chapman University, is one of the 13 higher ed professionals presenting at the 2014 Higher Ed Content Conference. David and his team manage all of Chapman University’s public-facing web properties. In this 3-question interview, David tells us about a content challenge, a secret weapon to create […]


Why should your team attend the 2014 Higher Ed Content Conference #HEC14 ?

Why should your team attend the 2014 Higher Ed Content Conference #HEC14 ?

Find out what the conference will be about and why people in the community want to attend it.


Everyday #highered Content Strategy: Challenges & Tips by Donna Lehmann (@donnajl ) from Fordham University

Everyday #highered Content Strategy: Challenges & Tips by Donna Lehmann (@donnajl ) from Fordham University

Donna Lehmann, Director of Online Communications at Fordham University, is one of the 13 higher ed professionals presenting at the 2014 Higher Ed Content Conference. Donna is currently working on a comprehensive website redesign. In this 3-question interview, Donna tells us about a content challenge, a secret weapon to create better content and shares some […]


Everyday #highered Content Strategy: Challenges & Tips by Rob Pasquinucci (@pasquinucr1 ) from University of Cincinnati

Everyday #highered Content Strategy: Challenges & Tips by Rob Pasquinucci (@pasquinucr1 ) from University of Cincinnati

Rob Pasquinucci, Director of Communications at UC College of Arts and Sciences, is one of the 13 higher ed professionals presenting at the 2014 Higher Ed Content Conference. Rob help UC’s largest college develop interesting stories for alumni, students and potential students. He also teaches PR classes at the University of Cincinnati. In this 3-question […]