Higher Ed Experts (Free) Friday Talk & Learn at 11:30AM ET (#HEETalkLearn)

Karine oversees the development of the professional development curriculum at Higher Ed Experts and has conducted several research projects on the use of digital marketing analytics in higher education since 2011. She developed the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR) Framework in 2016.

Karine taught the capstone graduate course of the MBA in Social Media Marketing at Southern New Hampshire University: Social Media Marketing Campaigns, a course she designed and authored for this SNHU online program. At Higher Ed Experts, she has taught social media marketing to more than 150 higher ed professionals.

Karine has shared her insights about higher ed digital marketing and social media trends since February 2005. She also authors the Internet Technologies column for University Business. She has presented on social media marketing, web analytics and online courses at leading higher ed conferences (CASE, American Marketing Association, EduComm, eduWeb, CUPRAP, HighEdWeb, etc.).

Mike has 20 years of experience in traditional, digital and web marketing, primarily working in higher education at institutions including Duquesne University, Allegheny College and John Carroll University. His work has focused on enrollment, fundraising, alumni outreach and creative strategy.

Mike has spoken at conferences around the world on web and marketing topics, including HighEdWeb, WPCampus, Coalition for Networked Information, Institutional Web Management Workshop and many more. His work has been recognized with many Graphic Design USA and CASE awards, and he was named a Creative Spark Award Winner by the Advertising Federation of Northwest Pennsylvania for excellence in electronic communications and marketing for his work in the Erie community.