Higher Ed Experts

It was a fire hose of analytics! Thankfully, I had an indirect or direct takeaway from almost every session.

I have already registered two of our staff to take this course.I think the results will be invaluable to our team. From a management perspective, I may not be the one technically setting up the GA goals and segmentations and KPIs; but through this course I have certainly learned what questions to ask of my team and how we might work together to develop goals, segmentations and KPIs. Without my understanding of these things I wouldn’t be able to fully engage my team in measuring our success with our marketing efforts and in finding solutions to SEO.

It was a great introduction to a number of different ideas that helped us identify new areas to explore. Each segment was long enough to share valuable information and short enough to keep our interest. The talk time after each section was useful and the 10-minute breaks were just right.

The conference presented me with a wealth of knowledge that I can start to think about implementing. It’s given me the confidence to not be overwhelmed and to start to learn more.