Higher Ed Experts

This course helped me catch the ear of upper management by teaching me how to use concrete data to justify large scale web site initiatives. It demonstrated to them that website improvements go far beyond aesthetics.

I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.

I would definitely recommend this course to anyone who has involvement with writing in higher education. Whether it’s website content, email messaging, or messaging internally to students and faculty, this course has helped immensely.  Sometimes we get caught up in the technical speak of the field and lose sight of the important messages and the way to communicate them most effectively. This course helps you determine what’s important and how to get the information to your audience.

There were quite a few practical tips I was completely unaware of. I figured I would learn some conceptual ideas about Google Analytics from the speakers, but the practical tips and suggestions were incredibly helpful. I feel like I will be able to make beneficial changes to our campus Google Analytics configuration TODAY.