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I’d recommend this course to anyone looking for a better understanding of how to use the wealth of information in Google Analytics. Learning how to drill down into the information to get to actionable metrics that make sense will really help our marketing and strategy decision makers. Looking good doesn’t hurt either!
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This conference gave me the opportunity to see how much is out there that I need to learn more about. I definitely have some topics to explore and even classes to take.
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Time well spent! The presentations were succinct, relevant, and informative. I really benefited from the information and cannot wait to implement it.
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Multiple presenters shared great examples of how to use analytics strategically to be more effective and efficient with marketing and communications efforts in higher education.
April Taulbee, Webmaster
at D'Youville College
Myriam Young, Indiana University Northwest,
Jordyn Gray-McInnis, University of Waterloo,
Chris Farnum, Nazareth College,
Multiple presenters shared great examples of how to use analytics strategically to be more effective and efficient with marketing and communications efforts in higher education.
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