starting Jul 12

Web Writing for Higher Ed Course

Want to write stronger Social Media and Web Content for Higher Ed? Whether you are a seasoned writer looking for guidance to write online or a higher ed marketing practitioner who needs to create more content, this 4-week online course will help you become a better writer for the Web or social media by… writing – and not just listening about it like it’s usually the case at higher ed marketing conferences 🙂

Web Writing For Higher Ed Course
  • This is my 3rd Higher Ed Experts course. I keep coming back for more because these courses are highly applicable to my job. I am able to take the skills and knowledge attained and use them immediately in my work. If you are at all new to the use of social media in higher ed, this is the place to start! My instructors are well-known in the industry and stay current on the latest trends.

    Jennifer Woltjen, SUNY Broome Community College. Jennifer Woltjen, SUNY Broome Community College,
    Social Media Measurement for Higher Ed Course Alum
  • I’ve enjoyed hearing from people who do the kind of work I do and that I aspire to do in the quiet of my own office. This is a good way to share expertise/info when travelling to a conference is time or cost-prohibitive.

    Marsha Bragg, Oberlin College. Marsha Bragg, Oberlin College,
    Higher Ed Content Conference Alum
  • Time well spent! The course exposes you to valuable concepts and very useful tools. The readings and resources are excellent. I am excited that I am able to put what I learned into use right away on my school’s website.

    Sue Gettlin, Arcadia University. Sue Gettlin, Arcadia University,
    SEO for Higher Ed Course Alum
  • I’ve been extremely happy with this course. I was worried going into the course that I might not be able to follow the instructor or handle the work, but the material is as promised: you don’t have to have a high level of technical experience with GA to learn the material. All weekly modules, essentially, help you discover what you don’t know as much as they teach you new things, and I know that I’ll need to review the material a few times to really become confident with it. But this has been exactly the in-depth explanation I hoped it would be.

    Lisa Ware. Lisa Ware, Director of Outreach Programs at Wofford College (SC)
    Web Analytics for Higher Ed Course Alum

I’ve been extremely happy with this course. I was worried going into the course that I might not be able to follow the instructor or handle the work, but the material is as promised: you don’t have to have a high level of technical experience with GA to learn the material. All weekly modules, essentially, help you discover what you don’t know as much as they teach you new things, and I know that I’ll need to review the material a few times to really become confident with it. But this has been exactly the in-depth explanation I hoped it would be.

Lisa Ware. Lisa Ware, Director of Outreach Programs at Wofford College (SC)
Web Analytics for Higher Ed Course Alum

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