Higher Ed Experts

This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.

This was my first foray into online learning, as well as the content areas, and I found the course to be informative, engaging and exactly as advertised. 🙂

Very informative and motivational session. I’ve walked away with a number of ways to improve my web and social media reporting.

I would highly recommend the Advanced Web Analytics course to my digital marketing colleagues. It is perfect for the person that has a working comprehension of Google Analytics but is missing how to tie it all together in an academic setting.