#HigherEd Marketing Memos: 5 steps to create a story-focused content strategy for higher ed – working backwards by Amy Filardo

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

Higher Ed Marketing Memo by Amy Filardo

I would definitely recommend this course. I would tell colleagues who are interested in concepts beyond standard GA reporting that this course is great to jump start that learning.

April Taulbee, D’Youville College. April Taulbee, D’Youville College,
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