Higher Ed Experts

I would definitely recommend this social media measurement course, to anyone looking to hone their analytic reporting skills. With so much information available from so many sources, it is important to get the information about what is available and have the support system of other professionals like yourself to figure out what is applicable to you and your institution.

This course helped me understand and explain the data that is being collected. It also reinforced that it is extremely important to ask questions and grasp the overall picture before analyzing the data.

The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.

I would definitely recommend this course for anyone in higher ed marketing or communications. Knowing the rationale for and strategies to maximize SEO are essential for building a larger online presence. Course content is well-presented, manageable and highly effective from a learning standpoint.