Higher Ed Experts

This course is a great option for anyone in need of a formal introduction to Google Analytics or additional ways to leverage web analytics beyond basic page views and visit counts.

This course completely changed the way I think about marketing. I was startled to discover how much opportunity I have to improve the way I do my job, and relieved that I was being given the right tools and techniques to address the gaps in my strategy that the course was opening my eyes to.

What a great class. It’s a sophisticated look at social media marketing, covering established best practices while also acknowledging that the field is changing every day. You’ll get to workshop your ideas with colleagues, while also getting input straight from Karine. Really valuable!

This opened my eyes to a whole range of ways to quantify the work happening on our website and taught me that there is so much more to show decision makers than just pageviews.