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The course provides a very interesting introduction to advanced features of Google Analytics. The topics and techniques covered expand the metrics that tell the story of higher-ed digital marketing.
Thomas Minnefor, Web Manager, Rutgers Biomedical Health Sciences
Advanced Web Analytics for Higher Ed Course Alum -
The quality of the presentations was very good, and the information was helpful, especially as I am in the middle of a rather large web project.
Michael Marshall, University of Manitoba,
Attendee -
The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I’m already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.
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This was my first time attending the conference but it is one I will take part in each year. It has provided so much useful information and I look forward to implementing some of these ideas at my institution.
Jeff Walberg, Director of Web Content, Cornell College
Glenda McCarthy, College of the North Atlantic,
This was my first time attending the conference but it is one I will take part in each year. It has provided so much useful information and I look forward to implementing some of these ideas at my institution.
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