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I would highly recommend the Advanced Web Analytics course to my digital marketing colleagues. It is perfect for the person that has a working comprehension of Google Analytics but is missing how to tie it all together in an academic setting.
Erik Jeffries, Leeds School of Business at the University of Colorado Boulder,
Advanced Web Analytics for Higher Ed Course Alum -
I would highly recommend this course. If you are interested in learning about SEO and CPC/PPC practices, but aren’t sure where to begin, this course is an excellent primer for anyone looking to obtain a grasp on measuring online marketing efforts and develop the skills to improve your institution’s online marketing strategies.
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I would definitely recommend the course. I think it is a great way to get directed help and instruction on using Google Analytics, which is a powerful tool that can be a little overwhelming if you are not used to it.
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It was informative and helpful to hear and see firsthand experiences and lessons learned.
Lauren Smith, Misericordia University
Daniel Fitzroy, Henderson State University,
Sacha Turpin, Georgia State University,
It was informative and helpful to hear and see firsthand experiences and lessons learned.
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