Higher Ed Experts

I would definitely recommend this course to anyone looking to gain a better understanding of Google Analytics. I love the online format and the 4-week sequence is perfect. It gives you the opportunity to really absorb the information and put it into practice. I feel like I’ve retained more by having it spread out over 4 weeks as opposed to a 1- or 2-day course.

This course is very interesting and definitely starts one on the path of becoming a GA ninja. It made me realize the importance of reporting data that is meaningful to decision making, not just reporting data for data’s sake! I will never again present lengthy analytical reports providing data that was amazing to me (and probably to me alone), as this doesn’t help influence decision making.

My approach to analytics has evolved with each successive week in the course. I’ve learned to use analytics to automate reports for data I used to spend days mining by hand.

I would recommend this course to anyone who wants to improve their social media skills. You’ll gain new insights and also new knowledge from other students in the class.