Higher Ed Experts

Our instructor, Joshua Dodson, did a great job of making Google analytics concepts easy to understand, even for someone starting with very little experience. I appreciated the interaction with colleagues from other institutions, and I learned from both Joshua and my fellow students. I created several Key Performance Indicator dashboards in this course that I will continue to use in my work. I am looking forward to using them to measure user behavior in ways that will help me optimize our website’s goals.

Experimenting with SEO on your own can be costly. Do yourself a favor and invest in this SEO course. The course does more than just teach you about SEO. The course helps you develop a sound SEO strategy, before kicking off a paid campaign.

If you write anything for the web, you should take this course. You will look at all of your pages and content with a new perspective.

I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.