#HigherEd Marketing Memos: The Secret Weapon to Redesign Your Admission Website By Emily Mayock

How a small group of students can have a big impact on your website We all know that before you start a website redesign, you need to talk to your audience. You need to determine what they must find, what questions they want answered, what pain points they face, what they’re dying to see more […]

Higher Ed Marketing Memo by Emily Mayock
  • Not only did I expand my education, but I’ve become more confident using Google Analytics.

    Hannah Wareham, Holyoke Community College. Hannah Wareham, Holyoke Community College,
    Web Analytics for Higher Ed Course Alum
  • I would definitely recommend this course to anyone looking to gain a better understanding of Google Analytics. I love the online format and the 4-week sequence is perfect. It gives you the opportunity to really absorb the information and put it into practice. I feel like I’ve retained more by having it spread out over 4 weeks as opposed to a 1- or 2-day course.

    Kim Hall. Kim Hall, Assistant Director / Web Content Manager at Loyola University Maryland
    Web Analytics for Higher Ed Course Alum
  • I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.

    Lisa Dael, Ohio University. Lisa Dael, Ohio University,
    Web Analytics for Higher Ed Course Alum
  • This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional.
    I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won’t find anyone better than Liz Gross to show you the ropes.

    Meg Bernier. Meg Bernier, Assistant Director, Editorial Services & Social Media
    Social Media Measurement for Higher Ed Course Alum

This course has forever shifted the way I look at my role, not just as a social media manager, but as a professional.
I have learned skills in this class that go well beyond understanding metrics and measurement and will help shape the way I do whatever job I find myself in, no matter the industry. This course is a must for people working in any type of social media manager/digital strategy role in higher education; you won’t find anyone better than Liz Gross to show you the ropes.

Meg Bernier. Meg Bernier, Assistant Director, Editorial Services & Social Media
Social Media Measurement for Higher Ed Course Alum

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