Higher Ed Experts

This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!

It is very helpful to hear from Higher Ed Web professionals like myself. I learn the most from them because they speak from current real life experience. Many of us are going through redesigns of our website, ADA compliance, and now the latest, GDPR.

This conference always refreshes my perspective on social media and gives me short, medium, long term take-aways.

I had a positive, informative experience at the Higher Ed Social Media Conference. It’s great to hear what other colleges and universities are doing!