#HigherEd Marketing Memos: How asking for permission got Longwood University a SnapSync video hit with Jason Mraz

Longwood had it all with an all-time, engaging hit SnapSync video Published on Facebook in August 2018, our #SnapSync video featuring Singer Jason Mraz and his latest song “Have it All” has become the most viewed and engaging Longwood video of all time. When I shared the news in the #HigherEdSocial Facebook Group, Karine Joly […]

Higher Ed Marketing Memo by Mary Jo Stockton
  • Being able to explain the value of our social media work is important, and this course will help get you there!

    Tim Brixius, Franklin & Marshall College. Tim Brixius, Franklin & Marshall College,
    Web Analytics for Higher Ed Course Alum
  • The experience was very beneficial for our Director of Web Development, just a bit too technical for some of our other team members. We only have 1 staff member solely dedicated to the website – the rest of us are support personnel.

    Stephanie Malloy, University of Northwestern Ohio. Stephanie Malloy, University of Northwestern Ohio,
    Higher Ed WEBSITES Conference Alum
  • The conference was a convenient way for me to share a social media-focused conference with my institution’s social media team and hit on enough topics to touch on most of their areas. It will also provide the attendees and shared experience to refer to in future conversations.

    Karmon Runquist, Wentworth Institute of Technology. Karmon Runquist, Wentworth Institute of Technology,
    Higher Education Social Media Conference Alum
  • Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

    Eryn Yates, St. John Fisher College. Eryn Yates, St. John Fisher College,
    SEO for Higher Ed Course Alum

Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

Eryn Yates, St. John Fisher College. Eryn Yates, St. John Fisher College,
SEO for Higher Ed Course Alum

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