Higher Ed Experts

If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.

This is a thorough introductory course for Google Analytics, one that will give you the basic tools you need to gather meaningful data on your website.

The Higher Ed Experts conference is a great way to learn from professional peers who face the same daily challenges that you do. I always learn a great deal from this conference.

The quality of the presentations was very good, and the information was helpful, especially as I am in the middle of a rather large web project.