Higher Ed Experts

I’d definitely recommend the course to others. It gives you the knowledge to go beyond the basic metrics and start to understand how to dive into the data to make strategic decisions related to the web and other marketing efforts.

Whether you’re just starting to experiment with social media marketing or are hoping to be more strategic about your efforts, Karine Joly’s course will give you the tools you need (and for people like me, the tools you didn’t even know existed) to be successful.

I would definitely recommend this hands-on course to anyone writing for the web. It includes lots of practical tools and techniques, best practices for higher ed websites, as well as valuable feedback from the instructor and your classmates.

This course has already provided me with a solid foundation and the beginnings of analysis on our website. The assignments were based on real-world examples from our own sites and proved to be practical right from the start. Now that the course is over I can bring ideas from the assignments to our marketing team for brainstorming and implementation. Having access to the course materials for a year will be a great help as we continue experimenting with finding data meaningful for our work. I highly recommend the course as an introduction to Google Analytics.