Higher Ed Experts

The quick-hit format of the Higher Ed Content Conference allowed us to hear numerous great ideas from several different perspectives in a very short time frame. Our team of communicators, web designers and writers found the speakers engaging and the topics quite relevant.

I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.

I enjoyed the immersion into knowledge shared by professionals in higher ed. I came away with many ideas, and was also affirmed that I’m taking my department in the right direction.

This is my 3rd Higher Ed Experts course. I keep coming back for more because these courses are highly applicable to my job. I am able to take the skills and knowledge attained and use them immediately in my work. If you are at all new to the use of social media in higher ed, this is the place to start! My instructors are well-known in the industry and stay current on the latest trends.