Higher Ed Experts

This was an incredible course that has given me the tools – both tangibly and intellectually – to execute measurements that I intuitively knew were possible but just wasn’t equipped to execute. I’m so glad someone recommended this course to me, and now I’m happy to recommend it to others… even non-techies.

If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.

The conference was well paced with short and succinct presentations. Topics were chosen thoughtfully to cover different aspects of social media usage. Totally worth staying awake after midnight for 4 hours with my team to brainstorm and learn together.

I found this course valuable, because of how directly it applied to my work. Each week there was something that I immediately began applying to my daily tasks. Sometimes it was just a small detail or fact, other times it was a completely new process for writing certain types of content. But each week’s lesson gave me greater proficiency and skill in my work. I’ve already recommended the course to the other writers in my department.