Higher Ed Experts

Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

It’s great to hear about content strategy and tactics from other higher ed institutions. So often webinars and conferences are focused on those working in the corporate world, and while it’s nice to see what others outside of our industry are doing, learning from your higher ed peers (especially those facing similar resource constraints) is incredibly valuable.

The HEOC19 conference gave me some great actionable ideas that I can hopefully turn into quick wins for our institution. It also helped my team by opening their eyes to the many ways we can be getting more out of the content we are producing.

This is a thorough introductory course for Google Analytics, one that will give you the basic tools you need to gather meaningful data on your website.