Higher Ed Experts

Whether you’re just starting to experiment with social media marketing or are hoping to be more strategic about your efforts, Karine Joly’s course will give you the tools you need (and for people like me, the tools you didn’t even know existed) to be successful.

I would absolutely recommend this course. It offered me a great deal of knowledge I didn’t have before, and it also helped shape a way of looking at metrics and social media I didn’t see before.

This course has already provided me with a solid foundation and the beginnings of analysis on our website. The assignments were based on real-world examples from our own sites and proved to be practical right from the start. Now that the course is over I can bring ideas from the assignments to our marketing team for brainstorming and implementation. Having access to the course materials for a year will be a great help as we continue experimenting with finding data meaningful for our work. I highly recommend the course as an introduction to Google Analytics.

Overall the online conference was very useful and insightful–very convenient to be able to login remotely to access the wealth of information.