Higher Ed Experts

I recommend this course to anyone who needs help pulling together all the disparate pieces of the measurement and reporting process into a coherent strategy. You’ll learn how to align your digital goals with institutional priorities, how to set up for proper measurement, how to establish clear KPIs and measurement goals, how to analyze your data, and how to interpret and present results to show meaning and value to people various levels at your institution. You’ll also finish the course with a strategic framework for measurement using real-world data that you can tweak and reuse for the future. If you put the effort in, this course is well worth it!

The brainstorming session especially were a fantastic way to immediately pause and generate my own ideas for my institution. For anyone that manages social media in higher education, and especially for those who have this sole responsibility, the Higher Education Social Media Conference lends great insight into what is happening in the industry now and what others have experimented and found success with.

I’d recommend this course to anyone looking for a better understanding of how to use the wealth of information in Google Analytics. Learning how to drill down into the information to get to actionable metrics that make sense will really help our marketing and strategy decision makers. Looking good doesn’t hurt either!

This class really developed my understanding of Google Analytics and the depth and breath of information that is available with the GA software. I would definitely recommend this class to my colleagues.