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Fantastic class! Thorough, challenging, and immediately actionable.
Rebecca Bowes, Cornell University College of Architecture, Art, and Planning,
Social Media Measurement for Higher Ed Course Alum -
This course really helped me take my web analytics reporting to the next level. The materials were relevant and immediately useful, and the instructor provided very valuable feedback during the course. I would definitely recommend this course if you are fairly comfortable in your web analytics platform (Google Analytics, etc.) and want to learn how to apply statistical analysis to your data and get some great tips for building and formatting your marketing analysis reports.
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My approach to analytics has evolved with each successive week in the course. I’ve learned to use analytics to automate reports for data I used to spend days mining by hand.
Zack Barnett, Director of Digital and Social Media Communications
at University of Oregon (OR)
Web Analytics for Higher Ed Course Alum -
This conference provided a nice overview of all of the things we need to be doing as a marketing department at a college. I enjoyed the short sessions. They sparked ideas for our team. Now it’s up to us to follow through.
Rachael Kelly, Boise State University,
Nicole Blackwell, Johnson County Community College,
This conference provided a nice overview of all of the things we need to be doing as a marketing department at a college. I enjoyed the short sessions. They sparked ideas for our team. Now it’s up to us to follow through.
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