Higher Ed Experts

The conference format is useful, easy, and fun because it allows people to come and go; get up and eat; check their email and phones; discuss the concepts immediately; and interact both with the speakers and with one another.

I would definitely recommend this course. Get ready to work hard and become well-versed in the art of social media. Everything you learn you will be able to apply immediately and see measureable improvements.

This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!

I would definitely recommend this social media measurement course, to anyone looking to hone their analytic reporting skills. With so much information available from so many sources, it is important to get the information about what is available and have the support system of other professionals like yourself to figure out what is applicable to you and your institution.