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This conference provided a great overview of a wide variety of content related information in a very concise format – a very good use of our time!
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Time well spent! The course exposes you to valuable concepts and very useful tools. The readings and resources are excellent. I am excited that I am able to put what I learned into use right away on my school’s website.
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The SEO course is very thorough and has moved me toward having a better understanding of this complicated, ever-changing topic. I feel confident enough to apply SEO principles to my site, that will make an impact on our success as an institution.
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The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.
Joanie Chembars from University of North Georgia,
Sue Gettlin, Arcadia University,
Susan Miller, Bethel College,
Laura Baldwin, Arcadia University,
The 4-week course ‘Web Analytics for Higher Ed’ taught me the basics of setting up KPIs, tracking codes, goals, funnels, campaigns, segments and dashboards. As a marketing executive, it was an excellent format to fit into my busy schedule and to exchange ideas with colleagues.
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