Higher Ed Experts

I would describe the conference as exciting, enlightening, challenging and very informative. The speakers encouraged me to be creative with my thinking about social media and how I can best use social media platforms to build the brand of my programme online and recruit new students.

This course exceeded my expectations. So many of the modules were perfectly in tune with projects or challenges I was facing at work! I attended two higher ed conferences while taking the course, and the class material complemented and supported what I was hearing from other experts in the field. With the knowledge base and ideas I developed during this course, I am ready to lead the social media team at my institution in the transition toward using social media to influence behaviors and support business goals.

Overall this was a great conference to attend with social media collaborators on my campus. I left with a list of small and big ideas to implement and explore, both within my own unit and in collaboration with others.

This class really developed my understanding of google analytics and the depth and breath of information that is available with the google analytics software. I would definitely recommend this class to my colleagues.