Higher Ed Experts

It was a great way to very quickly get a broad spectrum of advice from several experts in the field. Each expert approached similar problems in different ways – which allowed us to pick solutions that best fit our needs.

It was a fire hose of analytics! Thankfully, I had an indirect or direct takeaway from almost every session.

I really enjoyed the course and found it very helpful and relevant. From never having worked with Google Analytics (or any other web analytics tools) I feel confident and competent using it now. From week 2, I was able to apply what I was learning in my job and make changes to marketing campaigns so they were more relevant, targeted and more likely to help to achieve our overall goal of converting users to students! The course readings were time consuming and the coursework required a fair amount of pactical application – anyone looking to do this should be aware that they’ll need to put the effort in! However, as the course is only four weeks long it is easily achievable.

Great class! It’s an excellent combination of coursework, relevant examples, instruction, and feedback. Really enjoyed the links to resources for more info.