#HigherEd Marketing Memos: How asking for permission got Longwood University a SnapSync video hit with Jason Mraz

Longwood had it all with an all-time, engaging hit SnapSync video Published on Facebook in August 2018, our #SnapSync video featuring Singer Jason Mraz and his latest song “Have it All” has become the most viewed and engaging Longwood video of all time. When I shared the news in the #HigherEdSocial Facebook Group, Karine Joly […]

Higher Ed Marketing Memo by Mary Jo Stockton
  • I received so many new ideas, both from the presenters and from the Twitter back channel during the event. My challenge will be finding the time to put them into action, and deciding which to do first!

    Katherine Kelly, Michigan State University. Katherine Kelly, Michigan State University,
    Attendee
  • This was a good introduction to web project management in higher education. It provided useful tips on managing projects.

    Lisa Segura, Rhode Island School of Design. Lisa Segura, Rhode Island School of Design,
    Attendee
  • Overall this was a great conference to attend with social media collaborators on my campus. I left with a list of small and big ideas to implement and explore, both within my own unit and in collaboration with others.

  • I highly recommend this course. There is a good amount of work associated with the course, if you truly want to complete all readings, videos, and assignments to the best of your ability. However, if you do put the time in and do all that’s asked of you, the result is incredibly rewarding. You come out with a very good understanding of web analytics and how to put analytics in motion.

    Carrie Miller, Rhode Island School of Design. Carrie Miller, Rhode Island School of Design,
    Web Analytics for Higher Ed Course Alum

I highly recommend this course. There is a good amount of work associated with the course, if you truly want to complete all readings, videos, and assignments to the best of your ability. However, if you do put the time in and do all that’s asked of you, the result is incredibly rewarding. You come out with a very good understanding of web analytics and how to put analytics in motion.

Carrie Miller, Rhode Island School of Design. Carrie Miller, Rhode Island School of Design,
Web Analytics for Higher Ed Course Alum

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