Higher Ed Experts

This conference provided a nice overview of all of the things we need to be doing as a marketing department at a college. I enjoyed the short sessions. They sparked ideas for our team. Now it’s up to us to follow through.

Our instructor, Joshua Dodson, did a great job of making Google analytics concepts easy to understand, even for someone starting with very little experience. I appreciated the interaction with colleagues from other institutions, and I learned from both Joshua and my fellow students. I created several Key Performance Indicator dashboards in this course that I will continue to use in my work. I am looking forward to using them to measure user behavior in ways that will help me optimize our website’s goals.

Great 4-week course on Google Analytics for those with very little to some knolwedge. I’m thrilled I now understand all of those additional components withing GA to really drive down into the data in helping adjusting website content, design and campaigns to meet our larger institutional goals.

The 2016 Higher Ed Analytics Conference provided me with useful tools that I can use in my work. All of the presenters were well-prepared and experts in their field. A valuable experience for me.