Higher Ed Experts

Well designed and presented; with specific take aways that can be implemented fairly easily.

I would highly recommend this course. I have already spread the awesome news about this class to my coworkers. I would tell any colleague that this was a perfect learning experience. This class allows you to work around your busy schedule and accomplish tasks and assignments in a realistic amount of time. Plus, the feedback and resources shared by the instructor were so helpful!

This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!

The course gave me an excellent introduction to Google Analytics that is helping me focus on more informative data about our website usage. It directed me to think about what I need to know about our audience and how they use our website and from there how Google Analytics can provide those insights.