Higher Ed Experts

I would recommend the course for anyone responsible for improving the use of Google Analytics in their organization.

Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.

I enjoyed the immersion into knowledge shared by professionals in higher ed. I came away with many ideas, and was also affirmed that I’m taking my department in the right direction.

This was a good introduction to web project management in higher education. It provided useful tips on managing projects.