Higher Ed Experts

I really enjoyed the Social Media & Web Writing Course. This is my third online learning opportunity with Higher Ed Experts. These courses are so helpful, because the content is immediately applicable. There aren’t very many places you can go to get instruction that you can use right away to improve your effectiveness in your marketing position in higher ed.

I would recommend this course 100%. Before I took this course I knew very little about Google Analytics. Within just 4 weeks I was able to apply what I was learning and feel confident in my ability to analyze the data.

It is very helpful to hear from Higher Ed Web professionals like myself. I learn the most from them because they speak from current real life experience. Many of us are going through redesigns of our website, ADA compliance, and now the latest, GDPR.

This course exceeded my expectations. So many of the modules were perfectly in tune with projects or challenges I was facing at work! I attended two higher ed conferences while taking the course, and the class material complemented and supported what I was hearing from other experts in the field. With the knowledge base and ideas I developed during this course, I am ready to lead the social media team at my institution in the transition toward using social media to influence behaviors and support business goals.