How Digital Analytics can Help Higher Ed Marketing and Communications Leaders

“Ah, if only higher ed decision makers understood a bit more the power of digital analytics instead of ignoring it or fearing it…” I’ve heard a version of this wish expressed by digital professionals SO many times over the years that I decided to ask your 12 higher ed colleagues on the program of the […]

How Higher Ed Leaders Can Use Analytics
  • I’ve been using what I’ve learned in this course from day 1. The idea of content templates is going to help tremendously as a work to update our academic program pages over the next few months.

    Eryn Yates. Eryn Yates, Web Support Specialist at St. John Fisher College
    Web Writing for Higher Ed Course Alum
  • HEW19

    I love the fast-paced online format with a variety of topics.

    Nicole Smith, University of Michigan. Nicole Smith, University of Michigan,
    HEW19 Attendee
  • I found Higher Ed Experts’ Web Writing in Higher Ed course to be a great way to catch up on current trends in web writing, as well as brush up on industry standards. The course helped me tune my writing to the right audience and use less words to tell a better story. I’d absolutely recommend this course!

    Taylor Harker. Taylor Harker, Web Writer at Lynn University
    Web Writing for Higher Ed Course Alum
  • I like the short presentation format — you get just enough information to help you get started. With the short presentation format you can learn about many topics in the given timeframe.

    Pat Leone, Wesleyan University. Pat Leone, Wesleyan University,
    Higher Education Analytics Conference Alum

I like the short presentation format — you get just enough information to help you get started. With the short presentation format you can learn about many topics in the given timeframe.

Pat Leone, Wesleyan University. Pat Leone, Wesleyan University,
Higher Education Analytics Conference Alum

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