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A great way to quickly learn how to use Google Analytics for marketing and recruitment. The time required for the readings and assignments was manageable given my workload, and the length of the class was just right. The assignments were all immediately applicable to my job and deliverable to my supervisor.
I can’t wait to now explore Google Analytics more on my own! -
We invite staff from across the university to sit in on the live-stream of this conference. Each year, they are always excited to be inspired by new ideas.
Rachel Esterline Perkins, Central Michigan University,
Higher Education Social Media Conference Alum -
This course is a great option for anyone in need of a formal introduction to Google Analytics or additional ways to leverage web analytics beyond basic page views and visit counts.
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Taking the Content Analytics for Higher Ed (CAHE) course was a great career decision. It increased my knowledge and allowed me to evolve our measurement practices. The content was accessible yet challenging for students of all backgrounds. The format was engaging and fit into my schedule. The instructors were always available for questions.
Mary Beth Fenlaw, NYU Steinhardt
Andy Moonsammy, McMaster University,
Jeff Bunch, Web Content Strategist, Gonzaga University,
Taking the Content Analytics for Higher Ed (CAHE) course was a great career decision. It increased my knowledge and allowed me to evolve our measurement practices. The content was accessible yet challenging for students of all backgrounds. The format was engaging and fit into my schedule. The instructors were always available for questions.
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