Higher Ed Experts

Google Analytics is very powerful, and easy to get distracted in minutia. This course helps you focus on the measurable outcomes that you can easily tie to institutional goals. So, if your website is the “front door” to the institution, it’s possible to connect web actions to goals.

Since we are a small marketing department with only one person dedicated to social media, this conference allows me the opportunity to stay informed about how to best utilize social media metrics, practices, and new trends in short, succinct presentations. Very effective use of my time!

This was my first foray into online learning, as well as the content areas, and I found the course to be informative, engaging and exactly as advertised. 🙂

I would absolutely recommend this course. It offered me a great deal of knowledge I didn’t have before, and it also helped shape a way of looking at metrics and social media I didn’t see before.