Update: now available on-demand
You can now watch the 10-min session AND register for future free weekly “Talk & Learn”
When fear is going viral…
We live in uncertain times – not because the novel Coronavirus is threatening the health of the majority and college students, but because in a day where fake news and distrust in institutions is increasing, something toxic has definitely gone viral across the planet: fear.
It’s also increasingly difficult to keep cool and level-headed when numbers are weaponized by the systematic lack of context and perspective.
If you’re looking for this context to keep calm and carry on, I really recommend listening to the latest episode of podcast Science VS. Host Wendy Zukerman interviewed epidemiologist Dr. Cécile Viboud to provide context to all the numbers that have been thrown at us since the outbreak of COVID19 started to make the headlines – including the morbidity rate.
With several higher ed institutions deciding to suspend and move classes online for the rest of the semester, but also the city of Austin canceling the big SXSW conference this week, we’ve definitely moved up a notch on the crisis communication ladder in North America.
It’s time to get ready for further disruptions for the next few weeks and plan for the increasing fear that might influence current and prospective students, their parents but also alums and other stakeholders.
Sharing #HESM lessons learned in Hong Kong since the COVID-19 outbreak
In this fight against fear and disinformation, social media professionals are at the forefront of the campus community reaction. It can be challenging and can look daunting right now.
This is the reason why I asked one of your colleagues to scrap her Friday night plans (because her time zone is 12-hour ahead of the East Coast) to share her experience dealing with the Coronavirus outbreak and campus closings for longer than anybody of us in the US, Canada or Europe.
Rainbow Wong, Senior Manager (Knowledge Exchange & Faculty Advancement) at LKS Faculty of Medicine, The University of Hong Kong, and her team have been on the frontline of this communication crisis battle for a few months now.
On March 13, 2020 at 11:30AM ET on Friday (10:30 AM CT, 9:30AM MT, 8:30AM PT and 11:30 PM Hong Kong time!) Rainbow will share lessons learned and tips in a very short presentation before answering your questions to help us all learn from her team’s experience.
It’s free, 30-min and to-the-point, but you need to register
I will use Higher Ed Experts’ Zoom “computer audio” (no phone line!) meeting room for this free 30-min Talk & Learn, because it’s larger (it can accommodate up to 300 attendees!) than the full-featured virtual room we use for our for-a-fee annual conferences.
So, you need to register ASAP to reserve your free virtual seat.