Higher Ed Experts

It was a fire hose of analytics! Thankfully, I had an indirect or direct takeaway from almost every session.

The presentations offer smart lessons for using Google Analytics. More importantly, they provide opportunity and context for reflection on my institution’s own marketing goals.

This is our second year attending this conference and we find it useful and refreshing to hear new, innovative ideas from the various schools. It’s always nice to hear what is working outside of our campus and find a way we can implement the various strategies here.

This is an excellent course for anyone slightly experienced in Google Analytics and new to higher education. The course work is applicable to my job and I began using my new-found knowledge right away for real reports and for identifying areas to improve our site