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This course is very useful if you have not had the bandwidth or know-how to create a measurement plan for your website. The knowledge I gained and the classwork I completed have given me a good foundation to more effectively collect and analyze web data going forward.
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A great – well put together conference for higher education professionals looking to take their analytics to the next step.
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I would recommend this course to any web writers working in a higher education institution. The course materials and assignments are engaging, and I received valuable feedback from my classmates and professor. From the first week of the course I started applying the skills I learned to my work. I believe I’m now a better web writer thanks to this class.
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The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I’m already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.
Tracy Mueller, University, of Arizona College of Law,
Shauna LaFauci Barry, MIT Sloan,
Amy Lozano-Smith, UC Merced Extension,
Jeff Walberg, Director of Web Content, Cornell College
The lessons and assignments are very focused and practical. Throughout the course I applied new tools and strategies to several real projects I’m already working on, and I shared my work with managers each week so that we can begin capitalizing on the coursework immediately.
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