Higher Ed Experts

Loved the 10 minute format! Very refreshing.
It gave a great range of topics and diversity in presenters (different countries, different types of institutions). It was well-organized and easy to set up on our end. Great job!

A great way to quickly learn how to use Google Analytics for marketing and recruitment. The time required for the readings and assignments was manageable given my workload, and the length of the class was just right. The assignments were all immediately applicable to my job and deliverable to my supervisor.
I can’t wait to now explore Google Analytics more on my own!

Great! Super well-organized and structured, which made it easy to tune in, and invite other colleagues to participate with me. Having the conference materials such as slide decks in advance was helpful, so we could reference them during the presentations.

If you are looking to learn more about SEO, CPC, and Conversion Rate Optimization, as well as how they can be maximized by higher education institutions, then this is the course for you. Our instructor was extremely knowledgeable about core principles as well as best practices. The tools and methods identified during the course are things that will benefit you instantly through real world application. I even find myself accessing materials well beyond completion of the course! One of the best things about learning these techniques over several weeks through HigherEd Experts is that you also benefit from having others in the course in similar situations confronted with similar issues at various institutions across the globe. Plus, the Ask a Professor feature will help you get connected right away to your instructor. The overall guidance and advice is most helpful and actually something you can use for your institution’s long term benefit.