Higher Ed Experts

This course has been great. I learned so much that I can put immediately to use, and the instructor provided a great deal of valuable feedback. I am much more confident in my web writing and have valuable tools that I can continue to use.

Loved the 10 minute format! Very refreshing.
It gave a great range of topics and diversity in presenters (different countries, different types of institutions). It was well-organized and easy to set up on our end. Great job!

I would definitely recommend this course. I would tell colleagues who are interested in concepts beyond standard GA reporting that this course is great to jump start that learning.

I would definitely recommend this hands-on class to anyone working in higher education who has a basic knowledge of Google Analytics, but wants to be able to use it more effectively. The projects were designed to be immediately applicable to my job. I have shared information I learned about campaign tracking with staff who are excited to be able to track the progress of their marketing efforts through Google Analytics. I have also already used some of my new-found knowledge to create reports which will show us where we need to make adjustments to our website so that it is a more effective marketing tool. The instructor was very knowledgeable and responsive to questions, and the ability to share experiences in the discussion area with staff from other higher education institutions was invaluable.