Higher Ed Experts

HESM14 presented real world scenarios in the fast changing world of social media in the sometimes slow changing world of higher ed. A must for anyone looking to advance their higher ed social media outreach.

I would definitely recommend this course for anyone in higher ed marketing or communications. Knowing the rationale for and strategies to maximize SEO are essential for building a larger online presence. Course content is well-presented, manageable and highly effective from a learning standpoint.

I really enjoyed this class and am glad I chose to take it rather than attending a conference.
This course was very helpful in teaching me how I could improve my websites. Whether the assignment was on readability, SEO, or creating tweets, I was able to apply each one to my work. I will continue using what I learned in this class every day.

Overall this was a great conference to attend with social media collaborators on my campus. I left with a list of small and big ideas to implement and explore, both within my own unit and in collaboration with others.