Higher Ed Experts

I would wholeheartedly recommend the Web Analytics for Higher Ed course. I knew bits and pieces of Google Analytics prior to taking the course, but the course really helped me connect all of those things (and taught me quite a few additional things about GA). I will definitely be able to apply this newfound knowledge directly to our institution’s website strategy.

I would recommend this course to all of my colleagues.
I was able to see my writing progress throughout the 4 weeks of the course and have already been applying the tactics learned to my web writing in my current role.

I’ve been extremely happy with this course. I was worried going into the course that I might not be able to follow the instructor or handle the work, but the material is as promised: you don’t have to have a high level of technical experience with GA to learn the material. All weekly modules, essentially, help you discover what you don’t know as much as they teach you new things, and I know that I’ll need to review the material a few times to really become confident with it. But this has been exactly the in-depth explanation I hoped it would be.

Good use of time. Enjoyed the fast pace with multiple topics – something for everyone. The short time period prevented presenters from getting off in the weeds.