Higher Ed Experts

This was an engaging and informative session. The short-talk format was not superficial, and created an opportunity to hear a broader range of ideas, from a wide range of institutions.

This course has been the simplest yet most comprehensive means of creating a well-defined line connecting institutional objectives to social media outcomes. The wheel-spinning saved by taking this course begins paying off before the course is even over.

I would recommend this course to any colleagues who want to take to the next level their ability to analyze the data offered by Google Analytics.

I recommend this course for anyone who writes web content, whether a newbie or a veteran. Each component of the course imparts valuable information on how and why web writing should be done properly.

I’ve been a news and web writer for a long time, but I still learned numerous lessons and tips that will help me improve. The modules on keywords, search engine optimization and personas were particularly useful. Because of this course, I feel like I’m much better suited to not only produce better web content for my university, but also to help the content providers in other departments to maintain a consistent message, voice and style.