Higher Ed Experts

This course completely changed the way I think about marketing. I was startled to discover how much opportunity I have to improve the way I do my job, and relieved that I was being given the right tools and techniques to address the gaps in my strategy that the course was opening my eyes to.

Our small team at Augustana University enjoys learning new tips to better engage younger audiences and our parents, alumni and donor friends. The ability for the entire AU team to hear the same informative presentations – without incurring travel costs – is a key reason our institution is a repeat attendee.

This was a really helpful conference, even though I work in social media only. I thought the web stuff was great, even if a bit out of the scope of my work.

A great way to quickly learn how to use Google Analytics for marketing and recruitment. The time required for the readings and assignments was manageable given my workload, and the length of the class was just right. The assignments were all immediately applicable to my job and deliverable to my supervisor.
I can’t wait to now explore Google Analytics more on my own!