Higher Ed Experts

The conference presented me with a wealth of knowledge that I can start to think about implementing. It’s given me the confidence to not be overwhelmed and to start to learn more.

I would definitely recommend this course for anyone in higher ed marketing or communications. Knowing the rationale for and strategies to maximize SEO are essential for building a larger online presence. Course content is well-presented, manageable and highly effective from a learning standpoint.

I found the course to be quite refreshing. In an age where we are bombarded with information from every direction, this course strategically arranged information into consumable nuggets that were easily digestible. Each piece of content was laser focused to address the topic. I didn’t feel like my time was being wasted with bloat.

I recommend this course for anyone who writes web content, whether a newbie or a veteran. Each component of the course imparts valuable information on how and why web writing should be done properly.

I’ve been a news and web writer for a long time, but I still learned numerous lessons and tips that will help me improve. The modules on keywords, search engine optimization and personas were particularly useful. Because of this course, I feel like I’m much better suited to not only produce better web content for my university, but also to help the content providers in other departments to maintain a consistent message, voice and style.