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This was a great introduction to the principles and practices of SEO, through the lens of higher education. I came away with a strong foundation for how to evaluate and improve our website’s SEO, and can now evaluate the SEO of our competitors through a variety of online tools. I’m also better prepared to optimize our cost-per-click advertising campaigns through A/B testing. I can’t wait to talk to my supervisor and ad agency about what I’ve learned, and create a plan for implementation!
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I had a really great experience, and all the sessions were what I expected. The polling feature in the new conferencing system was great.
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Great class, goes beyond the basics. Participants get much more out of this class than just a webinar or conference. Individuals taking the courses should have a writing background. Web delivery if course was great.
Beth Miller, Director of Communications and Social Media Outreach
at Keystone College
Web Writing for Higher Ed Course Alum -
It was really great having the short sessions with lots of information.
Mary Beth Fenlaw, NYU Steinhardt,
Emma Jamieson, Georgian College,
Marie Dunn-Harris, Bowling Green State University,
It was really great having the short sessions with lots of information.
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