Higher Ed Experts

Though I have been using Google Analytics in my work for a long time, I haven’t always managed to keep up with all the changes. This course caught me up and showed me a lot of tools I hadn’t been using.

It’s an opportunity to hear about your problems from a different point of view. Quality content specific to higher ed is hard to find, but not here.

Lots of wonderful nuggets of useful information from each lightning session. Almost every session was directly applicable to our institutions website. The handful that weren’t of interest to us was solely due to our particular area of oversight for our audience- they were still fantastic presentations!

I recommend this course for anyone who writes web content, whether a newbie or a veteran. Each component of the course imparts valuable information on how and why web writing should be done properly.

I’ve been a news and web writer for a long time, but I still learned numerous lessons and tips that will help me improve. The modules on keywords, search engine optimization and personas were particularly useful. Because of this course, I feel like I’m much better suited to not only produce better web content for my university, but also to help the content providers in other departments to maintain a consistent message, voice and style.