Higher Ed Experts

I would recommend Web Writing for Higher Education to anyone involved in writing and working in a communication or marketing department. It gives great examples of changes that are simple to make but make a large difference in the readability and focus of your website and web content. The tools provided toward the end of the course for content templates can be especially practical for certain kinds of content that are often repeated.

I would recommend this course to all of my colleagues.
I was able to see my writing progress throughout the 4 weeks of the course and have already been applying the tactics learned to my web writing in my current role.

I recommend this course to anyone who needs help pulling together all the disparate pieces of the measurement and reporting process into a coherent strategy. You’ll learn how to align your digital goals with institutional priorities, how to set up for proper measurement, how to establish clear KPIs and measurement goals, how to analyze your data, and how to interpret and present results to show meaning and value to people various levels at your institution. You’ll also finish the course with a strategic framework for measurement using real-world data that you can tweak and reuse for the future. If you put the effort in, this course is well worth it!

This course took a program with a rather intimidating interface and made it easier for me to understand what I was seeing. I am now able to look past the interface and dive into the analysis of the data without hesitation.