What I like most about this course is the interaction with others form the higher ed field. Even though I’m based in Australia, I got to interact with people from the USA and Egypt and learn from their experience and ideas.
We invite staff from across the university to sit in on the live-stream of this conference. Each year, they are always excited to be inspired by new ideas.
It’s an opportunity to hear about your problems from a different point of view. Quality content specific to higher ed is hard to find, but not here.
This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.
This course challenged me. In my 8 years in higher ed web marketing, I have always thought the unfamiliarity with web authoring tools was why our web content contributors struggle. I came to the realization that perhaps it’s their lack of confidence in writing and the challenge writing for the web presents. I learned some techniques and strategies to help coach our contributors as well as strengthen our overall strategy and approach to web writing.
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