Higher Ed Experts

This conference provided a great overview of a wide variety of content related information in a very concise format – a very good use of our time!

Since we are a small marketing department with only one person dedicated to social media, this conference allows me the opportunity to stay informed about how to best utilize social media metrics, practices, and new trends in short, succinct presentations. Very effective use of my time!

I’ve learned a great deal about the fundamentals of writing for the web and social media. The class material is very relatable to my work, and the class discussions are a great forum for help from other professional writers.

Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.