Higher Ed Experts

By listening to a variety of sessions, I was able to identify what I already know, as well as what I need to explore further.

I would recommend Web Writing for Higher Education to anyone involved in writing and working in a communication or marketing department. It gives great examples of changes that are simple to make but make a large difference in the readability and focus of your website and web content. The tools provided toward the end of the course for content templates can be especially practical for certain kinds of content that are often repeated.

This course is a great option for anyone in need of a formal introduction to Google Analytics or additional ways to leverage web analytics beyond basic page views and visit counts.

What I like most about this course is the interaction with others form the higher ed field. Even though I’m based in Australia, I got to interact with people from the USA and Egypt and learn from their experience and ideas.