The HEOC19 conference gave me some great actionable ideas that I can hopefully turn into quick wins for our institution. It also helped my team by opening their eyes to the many ways we can be getting more out of the content we are producing.
We learned from the formal steps others are taking. These seem really valuable.
Within the first two weeks of this course, I was able to present our director of Transfer and Graduate Admissions and our dean of the School of Nursing with information showing how we could significantly increase the visibility of one of our online nursing programs by slightly tweaking how we referred to the program on our website. The information I was able to provide was so compelling that everyone involved agreed to officially CHANGE the name of the program to take advantage of the search engine optimization improvements I was suggesting.
I would recommend this course to all of my colleagues.
I was able to see my writing progress throughout the 4 weeks of the course and have already been applying the tactics learned to my web writing in my current role.
I would recommend this course to all of my colleagues.
I was able to see my writing progress throughout the 4 weeks of the course and have already been applying the tactics learned to my web writing in my current role.
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